Overview
Headquarters
Greater Los Angeles Area, West Coast, Western US
Category
Marketing and Advertising
Check out Zuum's Free Facebook Page Performance Report: ZuumSocial.com/free-facebook-report/ Zuum is a social media analytics and reporting tool. It helps marketers maximize the impact of their social media properties, generating a greater return on investment. Zuum accomplishes that by delivering a complete data set for you and your competitors across 7 social media networks: Facebook, Twitter, YouTube, Instagram, Google+, Pinterest and LinkedIn. Zuum data breaks out into 3 major areas. Benchmarking, Content and Audience. Benchmarking: Every social media program needs a way of keeping score. Tracking your progress. Zuum's benchmarking data includes both your own brand's performance on each social network, but also how you compare against your competitors. Content: Zuum has the richest social media content data available. It shows marketers what types of social media content is most resonating in a given industry, and helps them identify key content trends long before other marketers are aware of them. Audience: Who is your audience and what motivates them to participate with your brand. Zuum's audience data highlights key community trends, who the top influencers are, and what they’re doing to attain that influence. Social Media Content Optimization