Overview
Headquarters
Mumbai, Maharashtra
Balloon is a mobile only social content discovery app. Users can view and upload any kind of short to medium length content like videos, text, images, audio, QnA and news on any topic. Content can be shared to Balloon and can be shared from Balloon. By generating explicit user feedback for all the content using Tinder like R/L swipe UX and AI, we are able to deliver very personalized discovery. Balloon brings a paradigm shift in the online content diffusion mechanism making it 100% word of mouth diffusion or viral diffusion from currently less than 5% viral diffusion. Balloon will change forever how content is consumed, indexed, reviewed and distributed across the web. This is the ultimate democratization of Internet. We want to become Google for content. For users it will be a personalised rack of magazines. User need not know what they want, they will be served what they want. The major problem Balloon solves is to channel the flood of unorganized content on Internet, new and existing, to the right audience, and filter out the content with no audience. Balloon is a content channeling system. Users can upload their original content or can share content from other sources. They can share content from Balloon as well. Imagine it as a dam for all the content. It directs the right content to the right user.
