Builders Union

Builders Union is located in London, United Kingdom on 5 Golden Square, West End. Builders Union is rated 5 out of 5 in the category corporate office in United Kingdom. We are investors in global young consumers. Our investment process is rooted in (i) deep bottom-up fundamental underwriting, (ii) proprietary consumer research, and (iii) engagement with management. The impact of generational change, in particular the mispricing of the rising spend of global young consumers, is a current research focus across the long and short book. Builders Union is a 100% independent investment manager. Founded in 2017 by Alexander Bruells (ex-KKR, GSIP) and Markus Bihler (ex-Blackstone, EQT and former consumer CEO), the team is based in London. The firm is a certified B Corp and a signatory to the United Nations Principles for Responsible Investing ('UNPRI'). The firm is authorized and regulated by the Financial Conduct Authority.